Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
frieda’s specialty produce
Legacy Farms acquires Frieda’s
FOR RELEASE – For Immediate Release January 20, 2023 A Message from our CEO Karen Caplan To our industry friends,...
Concepts and New Balance partner to launch “Low Hanging Fruit” footwear & apparel collection honoring the kiwi and Frieda Rapoport Caplan
Los Alamitos, CA (November 2021) – Here at Frieda’s BB #:127169 we’re a little more obsessed with the kiwifruit than...
Frieda’s promotes purple sweet potatoes for holiday recipes
LOS ALAMITOS, Calif. – Thanksgiving and Friendsgiving are right around the corner, and according to research from Frieda’s Specialty Produce,...
WATCH: Remembering Frieda Caplan, her celebration of life live stream replay
Hundreds of people gathered in Los Alamitos, CA, to remember the Queen of Kiwi, Frieda Caplan, who “took equal, if...
The Produce Reporter Week in Review – January 24, 2020
Greg and Pamela pay tribute to the lasting legacy of Frieda Caplan, and talk about what happened with Lucky’s Market,...
Remembering produce legend Frieda Rapoport Caplan
Frieda Rapoport Caplan, founder of Los Alamitos, CA-based Frieda’s Specialty Produce, died January 18 at age 96. Caplan’s daughter Jackie...
Frieda’s releases 2020 food trends forecast
Los Alamitos, CA – (December 2019) – Frieda’s Specialty Produce BB #:127169, known for spotting trends like veggies for dessert...
VIDEO: Wisdom from Frieda Caplan, the 2019 Women’s Catalyst Award honoree
ANAHEIM, CA—There was more than one queen at the table at the Women’s Fresh Perspectives breakfast at Fresh Summit on...
Editor’s Choice
Most popular 
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
Recommended videos
incase you missed it
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.
Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved
