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Hass Avocado Board
Small avocado promotions lead to 2024 summer sales boost
MISSION VIEJO, CA – (January 31, 2025) – The 2024 summer holidays demonstrated strong growth for avocado sales, achieving four-year...
Hass Avocado Board names 2025 executive committee
MISSION VIEJO, Calif. (December 2024) – The Hass Avocado Board (HAB) has announced its newly elected executive committee board members...
HAB avocado film shows how promotion benefits communities
MISSION VIEJO, Calif. (October 22, 2024) – A new film about the avocado industry’s success at driving demand nationwide documents...
HAB reports record-breaking avocado sales during Q2 holidays
MISSION VIEJO, CA – (September 4, 2024) –Second quarter holidays generated the highest growth rates in 2024 according to the...
Avocados see sales gains during Q1 holidays
MISSION VIEJO, CA – (July 8, 2024) –The Hass Avocado Board (HAB) recently unveiled its newly improved quarterly holiday reports,...
Hass Avocado Board graduates third leadership class
MISSION VIEJO, CA – (April 30, 2024) – With fresh avocado consumption in the US up 260% over the last 20...
HAB reports Q4 holidays add millions to hass avocado retail sales
MISSION VIEJO, CA – (April 4, 2024) –Shoppers embraced festive avocado dishes during the fourth quarter holidays. Halloween, Thanksgiving, Christmas,...
Bagged avocados shine during Q3 holidays
MISSION VIEJO, CA – (January 26, 2024) – Bagged avocados continue to emerge as a preferred choice for shoppers during...
Hass Avocado Board promotes ‘Build a Better Sandwich’
WASHINGTON, Jan. 10, 2024 /PRNewswire/ — As MyPlate National Strategic Partners, the Grain Foods Foundation, Hass Avocado Board, National Association of State Departments of...
Telling our story, avocado style
More than once in this column, I have made fun of agriculture’s approach of “telling our story” as a way...
HAB study shows bagged avocados expands category
MISSION VIEJO, CA (October 11, 2023) – The Hass Avocado Board (HAB) is excited to share the findings of its...
Hass Avocado Board research publication celebrates 10 years
Hass Avocado Board Celebrates 10th Anniversary of Fresh Avocados – Love One Today and First Research Publication MISSION VIEJO, Calif....
HAB reports Q1 avocado holiday retail success
Recent Holiday Report Shows Avocado Unit Sales Grew 20% during St. Patrick’s Day MISSION VIEJO, CA – (July 5, 2023)...
Fall and winter holidays generate increased avocado sales
MISSION VIEJO, CA – (April 28, 2023) – Shoppers celebrated fall and winter holidays with delicious avocado dishes driving sales...
EMBARGO UNTIL 03/30/2023 -Hass Avocado Board congratulates a new generation of leaders
BOLD Leadership Development Program Graduates Receive Special Briefing with USDA as part of Educational Experience MISSION VIEJO, CA – A new...
HAB to allow online voting for board
Key Deadlines for 2023 Begin with Nominations Due March 31 MISSION VIEJO, Calif. – The Hass Avocado Board (HAB) BB...
HAB seasonality study finds surprising avocado sales growth opportunity
Upcoming Hass Avocado Board Webinar Details Surprising Seasonal Sales Opportunities MISSION VIEJO, CA – Avocados continue to grow in popularity...
USDA announces appointments to the Hass Avocado Board
The U.S. Department of Agriculture today announced the appointment of six individuals to serve three-year terms on the Hass Avocado...
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