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A Produce Blueprints Glimpse at 2025: Marketing Trends
Executives in all segments of fresh produce continue to grapple with changes in the industry, including more frequent extreme weather...
California Avocado Commission debuts new marketing program
IRVINE, Calif. (April 2, 2024) – This spring the California Avocado Commission BB #:145028 is debuting its “What’s Inside a...
Launching the war against cravings
An article in The New York Times asks, “In the Ozempic age, has ‘craveable’ lost its selling power?” In short,...
Ten Acre Marketing celebrates 5th anniversary
GRAND FORKS, ND (January 15, 2024) – Ten Acre Marketing, BB #:385974 a full-service marketing agency that positions brands to...
Broccoli and the fourth Beatle
The products celebrities endorse and the products they actually use can be two quite different things. The 2021 film Being...
Mango Board seeks nominations for new board
ORLANDO, Fla., Jan. 8, 2024 /PRNewswire/ — Today the National Mango Board launches its search for nominees to fill six open board...
FullTilt Marketing expands with new hire, promotion
MINOT, N.D. (December 4, 2023) FullTilt Marketing, BB #:354985 a premier firm specializing in agriculture, fresh produce, and specialty food...
California Walnut Board launches direct-to-consumer marketing campaign
FOLSOM, CA, Nov. 21, 2023 – The holidays just aren’t the holidays without California walnuts, and this year, the California...
Westside Produce, Classic Fruit hire marketing director for recent partnership
Firebaugh, CA – Earlier this year, Westside Produce BB #:149536 and Classic Fruit BB #:194271 announced their strategic alliance to...
New Litehouse campaign celebrates summer salads
SANDPOINT, Idaho, May 15, 2023 /PRNewswire/ — With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) with its latest “LITEHOUSE...
Mission Produce hires director of marketing and communications
OXNARD, Calif. – May 9, 2023 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing...
Natural Delights expanding presence in Canada
YUMA, Ariz. – North America’s favorite Medjool date brand, Natural Delights, BB #:163391 is returning to CPMA this year with...
Harris Teeter updates logo, marketing
Harris Teeter, LLC, BB #:108293 the Charlotte, NC-based retailer owned by Kroger BB #:100073, unveiled a new logo and branding...
Albertsons Companies launches new marketing campaign
New omnichannel campaign brings to life new “Sincerely” brand platform, capturing the company’s commitment to know, nourish and care for...
Tropical fruit marketing goes NSFW
Many have observed the resemblance of certain fruits and vegetables to the private parts of human beings, and some have...
Driscoll’s campaign highlights premium strawberries
WATSONVILLE, CALIF. — Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of...
Taylor Farms expands marketing campaign through September
• To date, The ‘Taylor To Your Tastes’ marketing campaign has yielded over 1.2 billion campaign impressions and over 3.3...
Litehouse-sponsored PGA golfer has heartbreaking weekend
Litehouse Inc., BB #:171389 signed a multi-year partnership with professional golfer and PGA Tour member Justin Lower in June, but...
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