marketing

A Produce Blueprints Glimpse at 2025: Marketing Trends

Executives in all segments of fresh produce continue to grapple with changes in the industry, including more frequent extreme weather...

3 weeks ago 6 minute read

California Avocado Commission debuts new marketing program

IRVINE, Calif. (April 2, 2024) – This spring the California Avocado Commission BB #:145028 is debuting its “What’s Inside a...

1 year ago 3 minute read

Launching the war against cravings

An article in The New York Times asks, “In the Ozempic age, has ‘craveable’ lost its selling power?” In short,...

1 year ago 3 minute read

Ten Acre Marketing celebrates 5th anniversary

GRAND FORKS, ND (January 15, 2024) – Ten Acre Marketing, BB #:385974 a full-service marketing agency that positions brands to...

1 year ago 6 minute read

Broccoli and the fourth Beatle

The products celebrities endorse and the products they actually use can be two quite different things. The 2021 film Being...

1 year ago 3 minute read

Mango Board seeks nominations for new board

ORLANDO, Fla., Jan. 8, 2024 /PRNewswire/ — Today the National Mango Board launches its search for nominees to fill six open board...

1 year ago 2 minute read

FullTilt Marketing expands with new hire, promotion

MINOT, N.D. (December 4, 2023) FullTilt Marketing, BB #:354985 a premier firm specializing in agriculture, fresh produce, and specialty food...

1 year ago 4 minute read

California Walnut Board launches direct-to-consumer marketing campaign

FOLSOM, CA, Nov. 21, 2023 – The holidays just aren’t the holidays without California walnuts, and this year, the California...

1 year ago 4 minute read

Westside Produce, Classic Fruit hire marketing director for recent partnership

Firebaugh, CA – Earlier this year, Westside Produce BB #:149536 and Classic Fruit BB #:194271 announced their strategic alliance to...

1 year ago 2 minute read

New Litehouse campaign celebrates summer salads

SANDPOINT, Idaho, May 15, 2023 /PRNewswire/ — With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) with its latest “LITEHOUSE...

2 years ago 4 minute read

Mission Produce hires director of marketing and communications

OXNARD, Calif. – May 9, 2023 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing...

2 years ago 3 minute read

Natural Delights expanding presence in Canada

YUMA, Ariz. – North America’s favorite Medjool date brand, Natural Delights, BB #:163391 is returning to CPMA this year with...

2 years ago 3 minute read

Harris Teeter updates logo, marketing

Harris Teeter, LLC, BB #:108293 the Charlotte, NC-based retailer owned by Kroger BB #:100073, unveiled a new logo and branding...

2 years ago 1 minute read

Albertsons Companies launches new marketing campaign

New omnichannel campaign brings to life new “Sincerely” brand platform, capturing the company’s commitment to know, nourish and care for...

2 years ago 3 minute read

Tropical fruit marketing goes NSFW

Many have observed the resemblance of certain fruits and vegetables to the private parts of human beings, and some have...

2 years ago 3 minute read

Driscoll’s campaign highlights premium strawberries

WATSONVILLE, CALIF. — Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of...

3 years ago 4 minute read

Taylor Farms expands marketing campaign through September

• To date, The ‘Taylor To Your Tastes’ marketing campaign has yielded over 1.2 billion campaign impressions and over 3.3...

3 years ago 3 minute read

Litehouse-sponsored PGA golfer has heartbreaking weekend

Litehouse Inc., BB #:171389 signed a multi-year partnership with professional golfer and PGA Tour member Justin Lower in June, but...

3 years ago 2 minute read
nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Blue Book Resources

HAPPY CLIENTS

Customer Success Stories

Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

image (25)
SOLUTIONS

Industry Innovation

Get a demo and see how Blue Book can help you build, collaborate and grow your business.

Subscribe to our newsletter