marketing

DNO Produce celebrates the school year with produce yearbook

COLUMBUS, OH — As schools finish the academic year, DNO Produce (DNO) released its own yearbook to celebrate fruits, veggies,...

3 years ago 2 minute read

Moxxy gives marketing lesson with Desbry brand

Miami, FL — A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce BB...

3 years ago 5 minute read

The case for produce brands over generic private labels

Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that....

3 years ago 2 minute read

Behind Equifruit’s bold rebranding strategy

I talked with Kim Chackal of Equifruit BB #:329901 about the company’s change from “crunchy earnest granola Fairtrade” to “The...

3 years ago 27 minute read

Fusion wins retail marketing service award

Los Angeles, CA – Fusion, BB #:160037 a business-to-business integrated marketing agency focused on fresh produce and grocery in the...

4 years ago 3 minute read

FullTilt Marketing to lead NCSPC’s marketing and public relations

Benson, N.C. – The North Carolina SweetPotato Commission (NCSPC) BB #:156017 named FullTilt Marketing its domestic agency for marketing and...

4 years ago 4 minute read

Crunch Time Apple Growers announce new partnership

Crunch Time Apple Growers and Rice Fruit Company Team Up to Distribute More SnapDragon and RubyFrost Apples Lockport, New York...

4 years ago 3 minute read

Experiential marketing in fresh produce: tips, tricks, and success stories

Who would pair apples with hot air balloons? The creative minds behind Cosmic Crisp apples did, and this summer they’re...

4 years ago 2 minute read

Del Monte to relaunch MAG.nificent Melon

Coral Gables, FL – Del Monte Fresh Produce N.A., Inc., BB #:111187 one of North America’s leading marketers and distributors...

4 years ago 3 minute read

Ocean Mist Farms launches second purple artichoke season

CASTROVILLE, Calif. – Ocean Mist Farms, BB #:111742 the leading grower and marketer of fresh artichokes in the U.S., announces...

4 years ago 3 minute read

Consumers now expect holistic marketing

Consumers increasingly associate sustainable practices from food companies with good health. Allison Beadle, CEO of Wild Hive, says consumers interest...

4 years ago 2 minute read

Two United Fresh BrandStorm sessions address empathy in marketing

WASHINGTON, D.C. (March 3, 2021) – United Fresh’s BB #:145458 sixth annual BrandStorm event will take place online March 9-11,...

4 years ago 3 minute read

Lone Star’s Winter Sweetz announces “Sweeter in Texas” Sweepstakes

MISSION, TX – Winter Sweetz, a Texas based grapefruit brand owned by Lone Star Citrus BB #:205246, announces the launch...

4 years ago 3 minute read

Pure Flavor releases Live Deliciously magazine for holidays

Leamington, ON (December 16th, 2020) – To inspire families to get back in the kitchen this holiday season, Pure Flavor...

4 years ago 3 minute read

The importance of reaching moms during the pandemic

We all know that women are a target consumer for the produce industry. Women with children represent an even more...

4 years ago 4 minute read

USA Pears creates virtual flavor experience

PORTLAND, Ore. – With the 2020 harvest from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts completed,...

4 years ago 4 minute read

Top rated radio host endorses ultimate Envy apple

Los Angeles, Calif. – Iconic radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K...

4 years ago 4 minute read

USA Pears launches Instagram AR filter

PORTLAND, Ore. – October 15, 2020 – USA Pears BB #:162426 has officially launched a brand new augmented reality (AR)...

4 years ago 4 minute read

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