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marketing
DNO Produce celebrates the school year with produce yearbook
COLUMBUS, OH — As schools finish the academic year, DNO Produce (DNO) released its own yearbook to celebrate fruits, veggies,...
Moxxy gives marketing lesson with Desbry brand
Miami, FL — A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce BB...
The case for produce brands over generic private labels
Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that....
Behind Equifruit’s bold rebranding strategy
I talked with Kim Chackal of Equifruit BB #:329901 about the company’s change from “crunchy earnest granola Fairtrade” to “The...
Fusion wins retail marketing service award
Los Angeles, CA – Fusion, BB #:160037 a business-to-business integrated marketing agency focused on fresh produce and grocery in the...
FullTilt Marketing to lead NCSPC’s marketing and public relations
Benson, N.C. – The North Carolina SweetPotato Commission (NCSPC) BB #:156017 named FullTilt Marketing its domestic agency for marketing and...
Crunch Time Apple Growers announce new partnership
Crunch Time Apple Growers and Rice Fruit Company Team Up to Distribute More SnapDragon and RubyFrost Apples Lockport, New York...
Experiential marketing in fresh produce: tips, tricks, and success stories
Who would pair apples with hot air balloons? The creative minds behind Cosmic Crisp apples did, and this summer they’re...
Del Monte to relaunch MAG.nificent Melon
Coral Gables, FL – Del Monte Fresh Produce N.A., Inc., BB #:111187 one of North America’s leading marketers and distributors...
Ocean Mist Farms launches second purple artichoke season
CASTROVILLE, Calif. – Ocean Mist Farms, BB #:111742 the leading grower and marketer of fresh artichokes in the U.S., announces...
Consumers now expect holistic marketing
Consumers increasingly associate sustainable practices from food companies with good health. Allison Beadle, CEO of Wild Hive, says consumers interest...
Two United Fresh BrandStorm sessions address empathy in marketing
WASHINGTON, D.C. (March 3, 2021) – United Fresh’s BB #:145458 sixth annual BrandStorm event will take place online March 9-11,...
Lone Star’s Winter Sweetz announces “Sweeter in Texas” Sweepstakes
MISSION, TX – Winter Sweetz, a Texas based grapefruit brand owned by Lone Star Citrus BB #:205246, announces the launch...
Pure Flavor releases Live Deliciously magazine for holidays
Leamington, ON (December 16th, 2020) – To inspire families to get back in the kitchen this holiday season, Pure Flavor...
The importance of reaching moms during the pandemic
We all know that women are a target consumer for the produce industry. Women with children represent an even more...
USA Pears creates virtual flavor experience
PORTLAND, Ore. – With the 2020 harvest from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts completed,...
Top rated radio host endorses ultimate Envy apple
Los Angeles, Calif. – Iconic radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K...
USA Pears launches Instagram AR filter
PORTLAND, Ore. – October 15, 2020 – USA Pears BB #:162426 has officially launched a brand new augmented reality (AR)...
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