marketing

Washington State – T&G Global BB #:163999 is forecasting a strong North American harvest for both Envy and JAZZ apples...

PRESS RELEASE Mound, MN, September 21, 2020 — A strategy centric firm, grounded in deep retail insights, that supports clients...

EDINBURG, Texas (August 17, 2020) – J&D Produce, BB #:124521 a company dedicated to providing nutritious fruits and vegetables along...

Morro Bay, CA – The Shanley Family of Morro Bay have a passion for growing their Citriburst Finger Limes. In...

July 7, 2020 – While summer is well underway, the Produce for Better Health Foundation (PBH) BB #:157162 is thinking...

Salinas, CA:  Your body’s ability to fight infection and disease depends on your immune system. The immune system is made...

To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association BB...

It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...

AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing. I...

AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff...

Advancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This holds true for both...

The potato’s connection to the football game wasn’t subtle, and that was the plan. The Famous Idaho Potato Bowl, played...

NEW YORK – A former Disney executive has some ideas for produce companies looking to implement new ideas. For instance,...

Industry veteran Steve Lutz has resigned his position as regional vice president with the Produce Marketing Association BB #:153708 to...

CHICAGO—If you’re spending more time explaining who you are than what you do, you might need a brand refresh. If...

Three major trends that affect the marketing of produce—including the many fruits and vegetables grown in the Valley—are the health...

I gave a talk last week in Tubac, AZ, to the Association of Table Grape Growers of Mexico at their...

The next step in the perishables pipeline—after harvesting, packaging, and shipping a product—is marketing. Several trends carried over from 2018...