Moxxy Marketing

Shopper Insights: Looks matter to consumers, and retailers

Sorry, so-called ugly produce. Looks still matter when influencing consumers to try something new. Quality/appearance was the top influencer cited...

4 years ago 3 minute read

Where and how often consumers shop unlocks marketing opportunities

As a mom of two growing boys, I’m not surprised shoppers with children had a higher likelihood of buying fruits...

4 years ago 4 minute read

Shopper Insights 2020: Creative ways to influence new item trial

In this week’s analysis of shopper trends, we found that family and friend influence was the top driver for a...

4 years ago 1 minute read

Shopper Insights 2020: When looks aren’t enough

We’ve already covered the fact that looks draw consumers in when it comes to their regular produce purchases, but sometimes...

4 years ago 3 minute read

Shopper Insights 2020: The why behind the buy

It’s easy to see what consumers are buying at retail, but if we’re going to understand how to grow those...

4 years ago 3 minute read

Shopper Insights 2020: Digging deeper into who tries new items

While it’s important to know what kinds of people are more likely than others to try new fruits and vegetables,...

4 years ago 1 minute read

Shopper Insights 2020: Who wants to try new items?

The great hurdle for a marketer of anything is getting your customer to try something new. In the fresh produce...

4 years ago 3 minute read

Take a fresh look at shopper data

Food shopping changed significantly in 2020, and some of those changes will be permanent. Consumers have begun to rely more...

4 years ago 3 minute read

Moxxy Marketing adds Project Coordinator to East coast team

Miami, FL (October 8, 2020) — Moxxy Marketing BB #:341508 has hired Project Coordinator Christina Fuentes to support an expanding...

4 years ago 3 minute read

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