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Moxxy Marketing
Shopper Insights: Looks matter to consumers, and retailers
Sorry, so-called ugly produce. Looks still matter when influencing consumers to try something new. Quality/appearance was the top influencer cited...
Where and how often consumers shop unlocks marketing opportunities
As a mom of two growing boys, I’m not surprised shoppers with children had a higher likelihood of buying fruits...
Shopper Insights 2020: Creative ways to influence new item trial
In this week’s analysis of shopper trends, we found that family and friend influence was the top driver for a...
Shopper Insights 2020: When looks aren’t enough
We’ve already covered the fact that looks draw consumers in when it comes to their regular produce purchases, but sometimes...
Shopper Insights 2020: The why behind the buy
It’s easy to see what consumers are buying at retail, but if we’re going to understand how to grow those...
Shopper Insights 2020: Digging deeper into who tries new items
While it’s important to know what kinds of people are more likely than others to try new fruits and vegetables,...
Shopper Insights 2020: Who wants to try new items?
The great hurdle for a marketer of anything is getting your customer to try something new. In the fresh produce...
Take a fresh look at shopper data
Food shopping changed significantly in 2020, and some of those changes will be permanent. Consumers have begun to rely more...
Moxxy Marketing adds Project Coordinator to East coast team
Miami, FL (October 8, 2020) — Moxxy Marketing BB #:341508 has hired Project Coordinator Christina Fuentes to support an expanding...
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