national watermelon promotion board

Watermelon Board assessment increase approved

Winter Springs, FL – December 20, 2024 – The National Watermelon Promotion Board BB #:153670 assessment increase has been approved...

3 months ago 4 minute read

NWPB releases watermelon shopper behavior study

Winter Springs, FL – November 21, 2024 – The U.S. watermelon category has experienced strong growth over the last year,...

4 months ago 3 minute read

NWPB keeps Marine Corps Marathon hydrated for the 11th year

Team Watermelon Distributes 16 Pallets of Fresh Watermelon to Runners and Supporters Winter Springs, FL – October 28, 2024 —...

5 months ago 4 minute read

These watermelon displays are winners

Winter Springs, FL – October 24, 2024 — The National Watermelon Promotion Board (NWPB) has named the winners of its...

5 months ago 4 minute read

NWPB releases research, strategies for merchandising watermelon

Winter Springs, FL – March 21, 2024 – The National Watermelon and Promotion Board (NWPB) BB #:153670 announced the release...

1 year ago 4 minute read

Watermelon board sponsors D.C. Marine marathon

Winter Springs, FL – November 9, 2023 — The National Watermelon Promotion Board (NWPB) BB #:153670 is proud to announce its...

1 year ago 3 minute read

Watermelon board announces 2023 retail merchandising contest winners

Winter Springs, FL – October 26, 2023 — The National Watermelon Promotion Board (NWPB) BB #:153670, has named winners in...

1 year ago 4 minute read

NWPB reports successful summer foodservice program

Watermelon included in more trend-forward applications Winter Springs, FL – August 29, 2023 – This summer, the National Watermelon Promotion...

2 years ago 4 minute read

NWPB hosts watermelon retail merchandising contest

NWPB Revisits Updated Contest Format and Continues Additional Incentives with Tajín WINTER SPRINGS, FL – July 10, 2023 – The...

2 years ago 5 minute read

NWPB highlights mood-boosting benefits of watermelon

May 31, 2023 – “Want to be happier this season? Add watermelon to your grocery cart.” That’s the core message...

2 years ago 3 minute read

NWPB announces significant positive impact for watermelon industry

Findings from Study in Partnership with Armada Corporate Intelligence, Inc. Conclude Strong Relationship Between Promotional Activities and Grower Revenues Winter...

2 years ago 4 minute read

Watermelon consumption associated with higher diet quality, study finds

Nutrition Study Finds Watermelon Intake Associated with Higher Diet Quality in Children and Adults Winter Springs, FL – National Watermelon...

2 years ago 3 minute read

USDA seeks nominees for National Watermelon Promotion Board

The U.S. Department of Agriculture (USDA) is seeking nominations of qualified watermelon producers, handlers, importers, and one public member for...

2 years ago 3 minute read

NWPB to show its economic value in presentation

Winter Springs, FL – National Watermelon Promotion Board (NWPB), BB #:153670 along with research partner, Armada Corporate Intelligence, Inc., invite...

2 years ago 2 minute read

USDA announces appointments to National Watermelon Promotion Board

The U.S. Department of Agriculture today announced the appointment of 10 members to serve on the National Watermelon Promotion Board...

2 years ago 3 minute read

New ‘Wintermelon’ toolkit launches to support watermelon year-round 

Winter Springs, FL – National Watermelon Promotion Board (NWPB) BB #:153670 has launched an online toolkit to promote watermelon during...

2 years ago 4 minute read

Watermelon Board releases consumer strategy

Winter Springs, FL – September 6, 2022 – This summer, National Watermelon Promotion Board (NWPB) BB #:153670 infused fresh online...

3 years ago 5 minute read

Watermelon Retail Merchandising Contest calls for entries

NWPB Revisits Updated Contest Format and Adds Additional Incentives with Tajín WINTER SPRINGS, FL – June 29, 2022 – The...

3 years ago 5 minute read

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