Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
prima wawona
Prima Wawona ag equipment goes on auction block
(November 6, 2024- Central Islip, New York) Maltz Auctions, a premier full-service auction company serving the Continental United States and...
Nearly all of Prima Wawona’s tree fruit acreage sells
As the Prima Wawona BB #:165373 Cutler, CA, liquidation proceeds, two well-known California grower-shippers have partnered to buy 5,000 acres....
Stone fruit giant Prima Wawona plans to liquidate
Prima Wawona BB #:165373 Cutler, CA, plans to liquidate and has given employees 60-day termination notices. According to a court...
UPDATE: Trinity withdraws motion against Prima Wawona
On November 3, Trinity Fruit Company, Inc. BB #:161683 Fresno, CA, withdrew its October 31 motion in which it argued...
Private equity and the fall of California’s largest stone fruit producer
The bankruptcy of Prima Wawona, BB #:165373 California’s largest stone fruit producer (which says it produces five times as many...
Prima Wawona files Chapter 11 to facilitate sale
FRESNO, Calif., Oct. 13, 2023 /PRNewswire/ — Prima Wawona BB #:165373, the industry’s largest producer of stone fruit, today announced...
Prima Wawona announces major stone fruit expansion
Fresno, CA – Prima Wawona, BB #:165373 the world’s leading grower and marketer of conventional and organic peaches, nectarines, plums,...
FDA updates peach outbreak investigation, source not determined
The FDA, along with CDC, Canadian, state and local partners, has been investigating a multistate outbreak of Salmonella Enteritidis infections linked to...
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.