Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
private label
Southeastern Grocers commits to sustainable packaging for private label
• SEG pledges to increase sustainability in Own Brand packaging by the end of 2028 in response to feedback from...
Organic Produce Summit plans brand vs. private label educational session
Monterey, CA (March 7, 2022) – The continued growth of organic fresh produce has spurred a debate on the value...
Ultrafast Grocer Buyk rolls out private label
January 18, 2022 NEW YORK–(BUSINESS WIRE)–Buyk, the real-time grocery service delivering in 15 minutes or less, has rolled out its...
Southeastern Grocers pairs private label with rewards program
JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie BB #:110823...
The case for produce brands over generic private labels
Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that....
Brands need to deliver whether private label or a company’s
Branding in the produce department is more than just a label. It has to be a promise to the consumer...
Trader Joe’s: Products & Lineup
One of Trader Joe’s Company, BB #:162286 Monrovia, CA, founder Joseph Coulombe’s most significant ideas was the creation and proliferation...
The paradox of transparency and private label
“Tell your story” “Be more transparent” “Build consumer trust” Storytelling, transparency and consumer trust are the marketing trifecta of the...
The proliferation of Kroger’s private labels
Kroger Co., BB #:100073 Cincinnati, OH, started putting more emphasis on its proprietary brands in 2012 and made private label...
Albertsons scraps Plated meal kit subscriptions, moves brand to private label lineup
PRESS RELEASE: BOISE, Idaho — Albertsons Companies BB #:193326 is strategically shifting the future of the Plated brand from a dinner-based...
See all that Blue Book has to offer
Don't just take our word for it; our customers say it best!
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Proven solutions trusted by thousands of customers
Get a demo and see how Blue Book can help you build, collaborate and grow your business.