Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
produce blueprints
Water and labor hold back cherry growers
In California, water is an eternally hot topic with a familiar refrain: farmers complain that in addition to droughts, when...
California cherry growers hope to rebound this year
Recent years have brought a number of challenges to cherry growers in California. A near-record 9.5 million boxes were produced...
Northwest looks to repeat 2019’s cherry explosion
The 2019 season in the Northwest saw near-record harvests with outstanding quality. Rochelle Bohm, brand manager at CMI Orchards, LLC...
Kroger’s road ahead isn’t easy
As part of its look ahead, Kroger Co., BB #:100073 Cincinnati, OH, and its new marketing agency, DDB New York,...
Kroger seeks alternative revenue streams
As part of its Restock Kroger program, Kroger Co., BB #:100073 Cincinnati, OH, has also been positioning itself for profitability...
Kroger goes for none: Zero Hunger, Zero Waste
The “Live Kroger’s Purpose” part of Restock Kroger led to a number of initiatives under the company’s Zero Hunger/Zero Waste...
A closer look at Kroger’s Ocado partnership
When it comes to its future-forward strategy, one of Cincinnati-based Kroger’s BB #:100073 highest profile alliances is with United Kingdom-based...
The proliferation of Kroger’s private labels
Kroger Co., BB #:100073 Cincinnati, OH, started putting more emphasis on its proprietary brands in 2012 and made private label...
Kroger: Enhancing the customer experience
Restock Kroger called for $9 billion in capital investments to refresh and reconfigure store environments, and from 2017 to 2019...
Kroger: A leading player in a competitive arena
Kroger Co., BB #:100073 Cincinnati, OH, has 2,760 stores across more than 20 nameplates, many of which have come to...
Restock Kroger: A look inside
With Berkshire Hathaway betting on Kroger Company, will its fortunes turn around? A few years ago, as its decade-long sales...
Dallas-Fort Worth retailers rely on innovation to stand out
The 7.5 million residents in the Dallas-Fort Worth area need grocery stores to survive. The dominant players are Walmart, followed...
Dallas-Fort Worth’s Growth Spurt Forges On
The origin of the city name Dallas can’t be traced to a single person (unlike Fort Worth, which was named...
The expanding Houston supermarket scene
Houston shoppers love their fruits and vegetables, and they don’t have to travel far to fill their cart. Home to...
As Houston’s population surges, produce demand booms
Two and a half years after extreme flooding from Hurricane Harvey caused $125 billion in damage to the region, Houston’s...
Salinas sees the problems of the future
The Salinas Valley, like many large parts of the state, is ideal for agriculture. For its entire history, the produce...
Strawberry fields forever in Salinas
In the wake of food safety problems in leafy greens, the situation is calmer for strawberries, another large component of...
Salinas: Innovation by necessity
When you think of the Salinas Valley in literature, the first figure who comes to mind is the great novelist...
See all that Blue Book has to offer
Don't just take our word for it; our customers say it best!
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.
Proven solutions trusted by thousands of customers
Get a demo and see how Blue Book can help you build, collaborate and grow your business.