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Looking forward and back
As the start of 2024 races into focus, this is both a season of thanksgiving for what’s been accomplished and...
Trading Assistance: Warm When Loaded— Maybe
When fresh product arrives at destination warm, some predictable and unpleasant things tend to happen: first, the receiver objects. The...
Beyond Drought: The Global Picture
Water shortages are not just a concern for agriculture or the Western states. Twenty-five countries, containing a quarter of the...
Beyond Drought: Water in Texas
The water woes of the Western states have attracted a great deal of attention, but Texas faces similar issues. An...
Beyond Drought: The Colorado River Project
The Yuma Valley, near the border between Arizona and California, and the Imperial Valley, in the southernmost part of the...
Beyond Drought: The Salinas Valley
Outsiders sometimes think that California’s Salinas Valley—which touts itself, with some justice, as the nation’s salad bowl—is part of the...
Beyond Drought: Groundwater Availability
After the water projects that divert rainfall and snowpack, the second major source of agricultural water in the West comes...
Beyond Drought: Public Water Projects
The agriculture sector in California and Arizona relies on two principal sources for its water supply. The first is gigantic...
Beyond Drought: An exploration of short- and long-term consequences
It sounds familiar: California agriculture praying for rain after two decades of drought, then getting more—much, much more—than it asked...
Trading Assistance: How many pallets determine good arrival?
The Problem Two bad pallets, eighteen good pallets. The Key Point Shippers do not promise each pallet will meet good...
IFPA: Assessing 2023 priorities
The International Fresh Produce Association’s BB #:378962 priorities for 2023, according to the organization’s CEO Cathy Burns, included: Targeted outreach,...
IFPA: A wish list for the future
As the dust fully settles from the merger, members of the fresh produce community are looking to International Fresh Produce...
IFPA: The politics of mergers
When it comes to the mechanics of the PMA and United Fresh merger, there’s no disputing that it was a...
IFPA: The value of a single voice
Many industry insiders applaud that having a single, united voice is one of the most positive results of the merger...
IFPA: Streamlining services
Those who believe the merger that led to International Fresh Produce Association BB #:378962 has been positive for the industry...
IFPA: Early achievements
Cathy Burns, former CEO of PMA, and now CEO of International Fresh Produce Association BB #:378962 says she’s proud of...
IFPA: The leadership transition
Industry observers and some of those involved in the previous merger discussions attributed the 2012 failure to a disagreement over...
7 Trading & Transportation Mistakes
Produce professionals, vendors, and transporters alike, are a driven bunch. The fast pace and long hours demand the ambition and...
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