Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
produce blueprints
Exploring shipping options in the Valley
With the sheer number of trucks crossing the U.S.-Mexico border and inspections to slow them down, congestion and delays are...
Top 10 Blunders #8 – Haphazardly Implementing Technology
There is a dizzying array of technology available to help manage the fresh produce supply chain. Tools are available to...
H-E-B: King of the Valley
In 1905, H-E-B was founded by Florence Butt as the C.C. Butt Grocery Store in Kerrville, Texas. Her son Howard...
Labor positives in the Valley
Location isn’t the only perk of doing business in the Rio Grande Valley. San Juan, TX-based Rio Fresh, Inc. is...
Top 10 Blunders #7 – Disregarding Transportation Market Realities
The current state of the transportation marketplace is unlike anything seen in the last two decades. The power in shipper-carrier...
Valley firms say location gives big advantage
Improved and expanded infrastructure is just one of the many reasons cited by companies for doing business in the Rio...
A Range of Retail in the Rio Grande
When it comes to grocery stores, the Rio Grande Valley offers a mixed bag. The region includes everything from big...
Top 10 Blunders #6 – Blindly Chasing Revenue
While it is understandable for any company to be on a continuous quest for revenue, it is important to note...
The fruits and vegetables that build the Valley
Imports are king at the Rio Grande Valley border crossings, and the Pharr-Reynosa bridge owes much of its success and...
Texas’ four-star Valley counties
Texas may be known across the globe for its oil wells, vast ranches, and NASA, but the Lone Star State...
Top 10 Blunders #5 – Treating All Customers Equally
Marketing lore tells us that the customer is king and always right. Such naive theories can lead to poor decision...
Ups and downs of the Rio Grande Valley
It’s a good time to be Texas: since 2010, this has been the Lone Star State’s time to shine, as...
Top 10 Blunders #4 – Ignoring Forecasts
With the growth of technology in produce supply chains, there is a greater volume of data available and reports being...
Quebec: Labor challenges improve
No discussion of the produce industry could be complete without mentioning labor. For Canadians, however, there seems to be good...
Top 10 Blunders #3 – Too Many or Too Few Suppliers
While strong supplier-customer relationship development is a laudable supply chain goal, it is not realistic at a large scale. Working...
Quebec: Immigrants spur specialty demand
In produce, niches can have their rewards, and the ethnic communities and restaurants in Montreal are no exception. According to...
Top 10 Blunders #2 – Failing to Collaborate
The silo mentality extends beyond individual organizations A traditional us-versus-them mentality impedes supply chain coordination and its potential benefits. This...
Montreal hits the roof for veggies
Lufa Farms, a rooftop hydroponic farming venture launched in Montreal in 2011, has been finding success with the urban greenhouse...
See all that Blue Book has to offer
Don't just take our word for it; our customers say it best!
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.
Proven solutions trusted by thousands of customers
Get a demo and see how Blue Book can help you build, collaborate and grow your business.