produce marketing association
Retail branding in fresh produce – a discussion
Are you ready to talk about branding and more effective communication with consumers? Join me, PMA’s Joe Watson and DMA...
PMA/United merger: what you need to know now
Ten years after the last negotiations, the Produce Marketing Association and United Fresh Produce Association are making it official. It’ll...
Fresh produce continues on strong growth path
“Early on in the pandemic, we saw shoppers indulging in more comfort foods,” said Jonna Parker, Team Lead Fresh for...
PMA comments on FSMA Traceability rule
Newark, De. – The Produce Marketing Association BB #:153708 submitted comments on the proposed U.S. Food and Drug Administration (FDA)...
PMA and CGT expand online FreshEd Academy
Newark, DE – Produce Marketing Association (PMA) BB #:153708 and Center for Growing Talent (CGT) BB #:291443 are continuing to...
Five things retailers can do to boost holiday fresh produce sales
The holidays are coming and will look a little different this year as the COVID-19 pandemic continues to shift consumer behavior. A...
PMA’s Virtual Fresh Summit, by the numbers
The Produce Marketing Association wrapped up the “live” events of Virtual Fresh Summit 2020, but the digital platform will be...
‘Business will never be the same, and that’s OK,’ and other wisdom from foodservice executives
A panel of foodservice executives kicked off the Produce Marketing Association’s BB #:153748 Foodservice Delivered conference with a view from...
Sneak peek: PMA Foodservice Delivered virtual platform
This year was going to be my first time going to PMA Foodservice. I know, sounds weird, right? I’ve been...
Quarantine Kitchen doldrums are real
Remember at the beginning of stay at home orders when I said this was a fantastic time to get in...
PMA cancels in-person Fresh Summit, pivots to virtual event
The Produce Marketing Association has made a decision regarding October’s Fresh Summit planned for Dallas, TX, and plans to offer...
Fresh sales hold steady in week 9, up 17%
In the ninth week of coronavirus-related shopping, patterns continued to evolve. Between the typical Mother’s Day sales boost and shoppers...
Produce growth stays strong, up 17%
Two months into the COVID-19 pandemic, grocery patterns continue to evolve. Initially, trips were plentiful as consumers sought to stock...
PMA to deliver virtual foodservice conference
STATEMENT FROM PRODUCE MARKETING ASSOCIATION CHIEF MARKETING OFFICER LAUREN SCOTT: We have made the difficult, yet prudent decision to postpone...
PMA, Partnership for a Healthier America launch COVID-19 Fresh Food Fund
Newark, Del. – Produce Marketing Association’s BB #:153708 Cathy Burns joined Nancy E. Roman of Partnership for a Healthier America...
PMA sets third virtual town hall for April 8
From the Produce Marketing Association: The COVID-19 pandemic is having widespread ramifications on personal and professional lives throughout the fresh...
Produce Marketing Association launches “Joy of Fresh” consumer marketing campaign
To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association BB...
Produce marketing shifts online in the age of quarantines
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...
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