produce marketing association

Retail branding in fresh produce – a discussion

Are you ready to talk about branding and more effective communication with consumers? Join me, PMA’s Joe Watson and DMA...

4 years ago 1 minute read

PMA/United merger: what you need to know now

Ten years after the last negotiations, the Produce Marketing Association and United Fresh Produce Association are making it official. It’ll...

4 years ago 4 minute read

Fresh produce continues on strong growth path

“Early on in the pandemic, we saw shoppers indulging in more comfort foods,” said Jonna Parker, Team Lead Fresh for...

4 years ago 8 minute read

PMA comments on FSMA Traceability rule

Newark, De. – The Produce Marketing Association BB #:153708 submitted comments on the proposed U.S. Food and Drug Administration (FDA)...

4 years ago 4 minute read

PMA and CGT expand online FreshEd Academy

Newark, DE – Produce Marketing Association (PMA) BB #:153708 and Center for Growing Talent (CGT) BB #:291443 are continuing to...

4 years ago 4 minute read

Five things retailers can do to boost holiday fresh produce sales

The holidays are coming and will look a little different this year as the COVID-19 pandemic continues to shift consumer behavior. A...

4 years ago 4 minute read

PMA’s Virtual Fresh Summit, by the numbers

The Produce Marketing Association wrapped up the “live” events of Virtual Fresh Summit 2020, but the digital platform will be...

4 years ago 1 minute read

‘Business will never be the same, and that’s OK,’ and other wisdom from foodservice executives

A panel of foodservice executives kicked off the Produce Marketing Association’s BB #:153748 Foodservice Delivered conference with a view from...

5 years ago 3 minute read

Sneak peek: PMA Foodservice Delivered virtual platform

This year was going to be my first time going to PMA Foodservice. I know, sounds weird, right? I’ve been...

5 years ago 3 minute read

Quarantine Kitchen doldrums are real    

Remember at the beginning of stay at home orders when I said this was a fantastic time to get in...

5 years ago 3 minute read

PMA cancels in-person Fresh Summit, pivots to virtual event

The Produce Marketing Association has made a decision regarding October’s Fresh Summit planned for Dallas, TX, and plans to offer...

5 years ago 3 minute read

Fresh sales hold steady in week 9, up 17%

In the ninth week of coronavirus-related shopping, patterns continued to evolve. Between the typical Mother’s Day sales boost and shoppers...

5 years ago 13 minute read

Produce growth stays strong, up 17%

Two months into the COVID-19 pandemic, grocery patterns continue to evolve. Initially, trips were plentiful as consumers sought to stock...

5 years ago 14 minute read

PMA to deliver virtual foodservice conference

STATEMENT FROM PRODUCE MARKETING ASSOCIATION CHIEF MARKETING OFFICER LAUREN SCOTT: We have made the difficult, yet prudent decision to postpone...

5 years ago 2 minute read

PMA, Partnership for a Healthier America launch COVID-19 Fresh Food Fund

Newark, Del. – Produce Marketing Association’s BB #:153708 Cathy Burns joined Nancy E. Roman of Partnership for a Healthier America...

5 years ago 4 minute read

PMA sets third virtual town hall for April 8

From the Produce Marketing Association: The COVID-19 pandemic is having widespread ramifications on personal and professional lives throughout the fresh...

5 years ago 1 minute read

Produce Marketing Association launches “Joy of Fresh” consumer marketing campaign

To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association BB...

5 years ago 2 minute read

Produce marketing shifts online in the age of quarantines

It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...

5 years ago 4 minute read

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