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produce with pamela
Produce marketing shifts online in the age of quarantines
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...
As online grocery pushes to the limit, here’s how retailers can improve the experience
Two weeks ago, I checked in with Bill Bishop of Brick Meets Click about consumer demand for online grocery as...
Are people avoiding produce? Hardly.
Who are all of these people avoiding fresh produce because of coronavirus? A blog post published by Purdue University made...
BrandStorm Key Takeaways, Part 2: authenticity
AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing. I...
On the Road: Sprouts Farmers Market, Tampa, FL
TAMPA, FL–This store is an example of what Sprouts is NOT going to do going forward. It’s one of the...
On the Road: The Fresh Market, Tampa, FL
I want to love The Fresh Market, but where’s the local? Don’t get me wrong – Texas grapefruit is amazing...
If there’s a winner in the coronavirus panic, it’s online grocery
Grocery retail, particularly online grocery, could be a big winner amid consumer fears of the spread of coronavirus. It’s not...
On the Road: Publix, Tampa, FL
TAMPA, FL—As a Texan, I’m an H-E-B kind of gal by heart, so that’s always had me ambivalent toward Lakeland-based...
Five standouts from Southern Exposure
TAMPA, FL – The trade show floor at the Southeast Produce Council’s Southern exposure wasn’t QUITE as fiber-heavy as what...
Has Amazon grown enough to Go Grocery?
Add another store check to my bucket list, I guess? Seattle-based Amazon launched a pilot of its cashierless “Go” concept...
BrandStorm key takeaways, part 1: patience and persistence
AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff...
WATCH: Remembering Frieda Caplan, her celebration of life live stream replay
Hundreds of people gathered in Los Alamitos, CA, to remember the Queen of Kiwi, Frieda Caplan, who “took equal, if...
FIRST LOOK: the MandaRosa red mandarin
The real thing isn’t always as pretty as the promo pictures, but this time the MandaRosa red mandarins my husband...
I found Trader Joe’s products at Aldi, but it’s not what you think
BERLIN—I often hear the rumor that Trader Joe’s and Aldi are the same company, and it’s a complicated thing to...
On the Road, Verbrauchermarkt Ullrich, Berlin
BERLIN—At first glance, this store didn’t look like much. It’s connected to the subway, on the ground floor with, honestly,...
The Legend of the Avocado Leggings
I started wearing silly produce t-shirts in my early days in the business, but I kept it to travel days...
Five trends from Fruit Logistica expo
BERLIN—For those of us accustomed to U.S. trade shows, Fruit Logistica can be an overwhelming experience. The February 5-7 event...
On the Road: Geant Casino, Paris
PARIS–Again with the dirty carrots! It’s a thing. It has to be a thing. I saw a bunch of people...
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