produce with pamela

Produce marketing shifts online in the age of quarantines

It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...

5 years ago 4 minute read

As online grocery pushes to the limit, here’s how retailers can improve the experience

Two weeks ago, I checked in with Bill Bishop of Brick Meets Click about consumer demand for online grocery as...

5 years ago 4 minute read

Are people avoiding produce? Hardly.

Who are all of these people avoiding fresh produce because of coronavirus? A blog post published by Purdue University made...

5 years ago 4 minute read

BrandStorm Key Takeaways, Part 2: authenticity

AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing. I...

5 years ago 1 minute read

On the Road: Sprouts Farmers Market, Tampa, FL

TAMPA, FL–This store is an example of what Sprouts is NOT going to do going forward. It’s one of the...

5 years ago 1 minute read

On the Road: The Fresh Market, Tampa, FL

I want to love The Fresh Market, but where’s the local? Don’t get me wrong – Texas grapefruit is amazing...

5 years ago 1 minute read

If there’s a winner in the coronavirus panic, it’s online grocery

Grocery retail, particularly online grocery, could be a big winner amid consumer fears of the spread of coronavirus. It’s not...

5 years ago 3 minute read

On the Road: Publix, Tampa, FL

TAMPA, FL—As a Texan, I’m an H-E-B kind of gal by heart, so that’s always had me ambivalent toward Lakeland-based...

5 years ago 1 minute read

Five standouts from Southern Exposure

TAMPA, FL – The trade show floor at the Southeast Produce Council’s Southern exposure wasn’t QUITE as fiber-heavy as what...

5 years ago 2 minute read

Has Amazon grown enough to Go Grocery?

Add another store check to my bucket list, I guess? Seattle-based Amazon launched a pilot of its cashierless “Go” concept...

5 years ago 4 minute read

BrandStorm key takeaways, part 1: patience and persistence

AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff...

5 years ago 1 minute read

WATCH: Remembering Frieda Caplan, her celebration of life live stream replay

Hundreds of people gathered in Los Alamitos, CA, to remember the Queen of Kiwi, Frieda Caplan, who “took equal, if...

5 years ago 1 minute read

FIRST LOOK: the MandaRosa red mandarin

The real thing isn’t always as pretty as the promo pictures, but this time the MandaRosa red mandarins my husband...

5 years ago 1 minute read

I found Trader Joe’s products at Aldi, but it’s not what you think

BERLIN—I often hear the rumor that Trader Joe’s and Aldi are the same company, and it’s a complicated thing to...

5 years ago 2 minute read

On the Road, Verbrauchermarkt Ullrich, Berlin

BERLIN—At first glance, this store didn’t look like much. It’s connected to the subway, on the ground floor with, honestly,...

5 years ago 1 minute read

The Legend of the Avocado Leggings

I started wearing silly produce t-shirts in my early days in the business, but I kept it to travel days...

5 years ago 4 minute read

Five trends from Fruit Logistica expo

BERLIN—For those of us accustomed to U.S. trade shows, Fruit Logistica can be an overwhelming experience. The February 5-7 event...

5 years ago 2 minute read

On the Road: Geant Casino, Paris

PARIS–Again with the dirty carrots! It’s a thing. It has to be a thing. I saw a bunch of people...

5 years ago 1 minute read

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