Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
produce with pamela
On the Road: Fresh Produce at Dollar General’s DGX
NASHVILLE—What if Amazon Go was a full convenience store, with food that people actually wanted to buy? That’s what I...
Should retailers be worried about slower organic produce growth?
AUSTIN, TX—I had a chance to chat with Anne-Marie Roerink of 210 Analytics, the author of the Power of Produce...
Seven standouts at SEPC’s Southern Innovations
NASHVILLE, TN—I see a lot of trade shows in this business, so I like to think it takes a lot...
On the Road: Kroger, Nashville
NASHVILLE—It might surprise you— considering they’re one of the most prolific retailers in the U.S.—but I don’t get around to...
On the Road: Publix, Nashville
I’m doing Guerilla store tours in Nashville and stopped by Publix. This one offers expanded meal kits and meal prep...
Five things I want to see in Walmart’s Produce 2.0
I’ve been watching Walmart BB #:143789 with a critical eye for more than a decade. Actually, I’m rounding out a...
The Ultimate Austin Grocery Tour
AUSTIN, TX—There’s nothing like touring grocery stores with a local. Anne-Marie Roerink of 210 Analytics was in town to present...
What Austin has in store for BrandStorm
AUSTIN, TX—With United Fresh’s BB #:145458 BrandStorm coming here in February, I took the opportunity to introduce Mary Coppola, vice...
Supermarket Sweep is back & I am here for this
My kids think I could win just about any game show they see on TV, with the exception of maybe...
How to enjoy artichokes
Now that I’ve shown you how artichokes are grown and harvested, let’s get to the real mystery: what do you...
VIDEO: Up close at Ocean Mist Artichokes
CASTROVILLE, CA—I can remember the first time I saw someone cook an artichoke. I was in my sophomore year at...
Safeway clerks find $1.4 million in cocaine in banana boxes
In a story that’s a slippery slope to into bad puns, produce clerks at three King County, WA, Safeway BB...
Make way for loaf-size avocados
Somebody tell Trader Joe’s that Teeny Tiny Avocados are out and Ridiculous Huge fruit is in. A few years ago,...
So, about that frog in the salad
It was only a matter of time before we saw another story of another consumer who finds a frog in...
Can we go plastic-free in the grape category?
I feel like I spend a good percentage of my days talking about plastic. While it does serve a purpose...
Import All-Stars: The search for the next big thing
When it comes to imported produce, there are few stories more engaging, and more influential, than the kiwifruit. Kiwifruit was...
The strawberry picking challenge
WATSONVILLE, CA—Have you ever picked strawberries? I’m not talking about the U-Pick place near your house where you half-heartedly snap...
Beware the guacamole imposters
With a short California avocado crop, Mexico’s Flor Loca behaving, well…loca…, the wholesale avocado market is high. So high trucks...
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.