produce with pamela

WATSONVILLE, CA — This was a field tour like no other, partially because it seemed like everyone’s first field tour...

SAVANNAH, GA – When I attended the Southeast Produce Council’s BB #:191194 Southern Exposure in April, many of the attendees...

Branding in the produce department is more than just a label. It has to be a promise to the consumer...

Are you ready to talk about branding and more effective communication with consumers? Join me, PMA’s Joe Watson and DMA...

AUSTIN, TX – Prior to the pandemic, the produce industry spent a lot of time talking about more sustainable packaging...

AUSTIN, TX — Whenever I’m in a funk and need inspiration, I store check.   The pandemic has put a damper...

When I picked up my peaches from The Peach Truck on a Wednesday, I imagined a pleasant waft of ripe...

ROUND ROCK, TX — A few years ago, I was a speaker at fruit growers meeting in Colorado, talking about...

This is the time of year I hoard mangos. I usually have what looks like a mango science project on...

Before the COVID-19 pandemic gave online grocery shopping a huge boost, conventional wisdom said consumers did not want someone else...

AUSTIN, TX—Are you ready? Ready for sweet corn peak season? Heavier volumes will start ramping up as the sweet corn...

Would it surprise you to know that the world’s first bioengineered apple is more than 20 years old? Summerland, BC-based...

My inbox is overloaded with keyword news alerts. The amount of “plant based” news that has little to do with...

CEDAR PARK, TX — I’ve lost track of the number of times my Walmart BB #:143789 has revamped its look over...

I’m a big fan of getting to try all kinds of new produce coming to market, so when Mastronardi Produce...

My sons are 7 and 12 and, like many kids their age are obsessed with the YouTuber MrBeast. They’re currently...

The time is coming up for Mother’s Day promotions to hit the news wires. I came across this amazing promotion...

“Frustrated Oregon farmer turns to social media to raise awareness of labor problem” “Oregon farmer opens fields to public in...