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shopper insights
How the pandemic has shaped online grocery shopping
A year ago, most retailers were steadily ramping up their online grocery capacity. Some worked more quickly than others. These...
Shopper Insights: Get to consumers by getting who’s close to them
Consumers say social media influencers can get them to buy new types of fruits and vegetables. But they can’t compare...
Shopper Insights: Looks matter to consumers, and retailers
Sorry, so-called ugly produce. Looks still matter when influencing consumers to try something new. Quality/appearance was the top influencer cited...
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