shopper insights

How the pandemic has shaped online grocery shopping

A year ago, most retailers were steadily ramping up their online grocery capacity. Some worked more quickly than others. These...

4 years ago 4 minute read

Shopper Insights: Get to consumers by getting who’s close to them

Consumers say social media influencers can get them to buy new types of fruits and vegetables. But they can’t compare...

4 years ago 3 minute read

Shopper Insights: Looks matter to consumers, and retailers

Sorry, so-called ugly produce. Looks still matter when influencing consumers to try something new. Quality/appearance was the top influencer cited...

4 years ago 3 minute read

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Customer Success Stories

Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

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