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USHBC awarded $1.5MM for export promotion
FOLSOM, Calif., Dec. 23, 2024 – The U.S. Highbush Blueberry Council (USHBC) has been awarded $1.5 million from the second...
USHBC awarded $1.3MM from Regional Agricultural Promotion Program
Folsom, Calif. May 21, 2024 – The U.S. Highbush Blueberry Council (USHBC) is pleased to have been awarded $1.3 million...
USHBC launches retail shopper marketing campaign
Folsom, CA, May 9, 2024 – The U.S. Highbush Blueberry Council (USHBC) has launched an innovative shopper marketing and consumer...
USHBC names chair of promotions committee
Folsom, CA, April 11, 2024 – Brian Bocock, vice president of product management at Naturipe Farms BB #:116078, has recently...
USHBC expands business intelligence program
FOLSOM, Calif. – The U.S. Highbush Blueberry Council (USHBC) today launched the BerrySmart Insights platform for fresh blueberries, an automated,...
Second Blueberry Leadership Program launched by USHBC
FOLSOM, Calif. – The U.S. Highbush Blueberry Council (USHBC) has launched the application process for the second class of its...
USHBC/NABC hires communications director
Folsom, CA – The U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC) BB #:162393 have selected Kristy...
USDA announces appointments to the U.S. Highbush Blueberry Council
FOLSOM, Calif. — The U.S. Department of Agriculture has announced the appointment of 28 members and alternate members to serve...
USHBC increases emphasis on data and analytics
FOLSOM, Calif., August 17, 2022 — The U.S. Highbush Blueberry Council (USHBC) has announced the selection of Bytecode IO as...
10 fellows selected for blueberry industry leadership program
FOLSOM, Calif. – The U.S. Highbush Blueberry Council (USHBC) BB #:162393 today announced the first cohort of fellows accepted into...
Boosting Brain Health Month with blueberries
During its second 2022 “power period,” USHBC is promoting blueberries’ health benefits with new industry resources and partnerships FOLSOM, Calif....
USHBC and NABC add new Director of Business Intelligence
Folsom, CA – Joe Vargas has been hired as the director of business intelligence for the U.S. Highbush Blueberry Council...
Research shows blueberries have cognitive benefits
FOLSOM, Calif. – A new research study published in Nutrients finds that blueberries have cognitive benefits. More specifically, the equivalent...
USHBC president recognized as Ag Association Leader of the Year
FOLSOM, Calif. — Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) BB #:162393, has been named the National...
U.S. Highbush Blueberry Council seeks new member nominations
Folsom, California – Members of the highbush (cultivated) blueberry industry are now seeking nominees to fill U.S. Highbush Blueberry Council...
USHBC encourages a ‘Boost of Blue’ for National Nutrition month
FOLSOM, Calif. – In celebration of National Nutrition Month, the U.S. Highbush Blueberry Council (USHBC) BB #:162393 is encouraging consumers...
USHBC launches Alexa skill for consumers
FOLSOM, Calif. — Consumers looking for their daily boost of blue have a new source of blueberry information: Alexa. The...
USHBC and NABC welcome new VP of Engagement and Education
FOLSOM, Calif. — The U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) BB #:162393 have appointed Amanda...
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