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USHBC’s MAP funding doubles for 2022
FOLSOM, Calif., November 29, 2021—The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) BB #:162393...
Blueberry growers, importers vote to continue the USHBC in referendum
FOLSOM, Calif., November 8, 2021—In light of today’s announcement issued by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service...
USHBC encourages a ‘boost of blue’ for American Diabetes Month
OLSOM, Calif. – During American Diabetes Month, the U.S. Highbush Blueberry Council (USHBC) BB #:162393 is inspiring consumers to grab...
USHBC names new chair
Folsom, Calif. – Michigan blueberry grower Shelly Hartmann has been named chair of the U.S. Highbush Blueberry Council (USHBC) BB...
Heat takes toll on NW blueberries
The record-breaking heat in the Pacific Northwest will lower yields for berries, with blueberries hit especially hard. Some growers are...
USHBC releases Grab a Boost of Blue video ads
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them...
NABC and USHBC adds new Director of Communications to staff
Folsom, CA – Jill Scofield has been hired as the director of communications and industry relations for the North American...
Blueberry Council launches consumer marketing campaign
Folsom, Calif. – The U.S. Highbush Blueberry Council’s (USHBC) BB #:162393 new strategic positioning and call-to-action, Grab a Boost of...
USHBC shares a look at the restaurant of the future
With all the changes and challenges this year has brought to the foodservice industry, many operators are assessing how to...
USDA increases funding to USHBC
The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) that its 2021 Market Access Program...
USHBC celebrates blueberry emoji launch
New emoji toolkit at USHBC.org/Emoji provides growers, marketers and industry stakeholders with turnkey resources to encourage use and build consumer...
Study shows blueberries’ economic impact
Blueberries are big business in the U.S., and a recent economic impact study showed just how important they are. “Blueberries...
The secret to Costco’s blueberry success story
Blueberries are a success story at Costco, and the recipe can be easily summed up in one word: quality. “Always...
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