ushbc

USHBC’s MAP funding doubles for 2022

FOLSOM, Calif., November 29, 2021—The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) BB #:162393...

3 years ago 2 minute read

Blueberry growers, importers vote to continue the USHBC in referendum

FOLSOM, Calif., November 8, 2021—In light of today’s announcement issued by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service...

3 years ago 5 minute read

USHBC encourages a ‘boost of blue’ for American Diabetes Month

OLSOM, Calif. – During American Diabetes Month, the U.S. Highbush Blueberry Council (USHBC) BB #:162393 is inspiring consumers to grab...

3 years ago 7 minute read

USHBC names new chair

Folsom, Calif. – Michigan blueberry grower Shelly Hartmann has been named chair of the U.S. Highbush Blueberry Council (USHBC) BB...

4 years ago 3 minute read

Heat takes toll on NW blueberries

The record-breaking heat in the Pacific Northwest will lower yields for berries, with blueberries hit especially hard. Some growers are...

4 years ago 2 minute read

USHBC releases Grab a Boost of Blue video ads

USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them...

4 years ago 3 minute read

NABC and USHBC adds new Director of Communications to staff

Folsom, CA – Jill Scofield has been hired as the director of communications and industry relations for the North American...

4 years ago 4 minute read

Blueberry Council launches consumer marketing campaign

Folsom, Calif. – The U.S. Highbush Blueberry Council’s (USHBC) BB #:162393 new strategic positioning and call-to-action, Grab a Boost of...

4 years ago 5 minute read

USHBC shares a look at the restaurant of the future

With all the changes and challenges this year has brought to the foodservice industry, many operators are assessing how to...

4 years ago 2 minute read

USDA increases funding to USHBC

The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) that its 2021 Market Access Program...

4 years ago 1 minute read

USHBC celebrates blueberry emoji launch

New emoji toolkit at USHBC.org/Emoji provides growers, marketers and industry stakeholders with turnkey resources to encourage use and build consumer...

4 years ago 4 minute read

Study shows blueberries’ economic impact

Blueberries are big business in the U.S., and a recent economic impact study showed just how important they are. “Blueberries...

5 years ago 2 minute read

The secret to Costco’s blueberry success story

Blueberries are a success story at Costco, and the recipe can be easily summed up in one word: quality. “Always...

5 years ago 2 minute read
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