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Yowzers – this pepper brings the sweet heat

I’m a big fan of getting to try all kinds of new produce coming to market, so when Mastronardi Produce...

4 years ago 1 minute read

The Produce Reporter Week in Review – May 7, 2021

Pamela and Greg discuss the bloodbath happening in the trucking and transportation market, the somewhat confusing and disappointing numbers coming...

4 years ago 1 minute read

The Produce Reporter Week in Review – April 30, 2021

Greg and Pamela talk truck pricing and demand, and how one grower’s frustration with lack of ag labor led to...

4 years ago 1 minute read

USHBC releases Grab a Boost of Blue video ads

USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them...

4 years ago 3 minute read

The Produce Reporter Week in Review – April 23, 2021

Pamela and Greg discuss why United Fresh is concerned about the future of the produce-only food box, and the legacy...

4 years ago 1 minute read

The Produce Reporter Week in Review – April 16, 2021

Greg thinks the USDA’s food box cancelation is political, Pamela thinks it’s because the program wasn’t doing enough. Is there...

4 years ago 1 minute read

The Produce Reporter Week in Review – April 2, 2021

Pamela shares a candid report from Viva Fresh and how not everyone will be comfortable with level of contact likely...

4 years ago 1 minute read

The Produce Reporter Week in Review – March 26, 2021

Pamela checks in from Dallas at the Viva Fresh, the first in-person produce industry event in more than a year....

4 years ago 1 minute read

The Produce Reporter Week in Review – March 19, 2021

Pamela and Greg discuss a flourishing blueberry market, the danger of the Dirty Dozen for fresh produce consumption, and Pamela’s...

4 years ago 1 minute read

The Produce Reporter Week in Review – March 12, 2021

Pamela and Greg discuss this week’s busy Zoom schedule, from the PMA Virtual Town Hall, to the FPAA’s Tomato Week...

4 years ago 1 minute read

Video shows devastation of Texas freeze on fruit, vegetable crops

The Texas Farm Bureau talked with growers in the Lone Star State to show the ongoing effects of Winter Storm...

4 years ago 1 minute read

The Produce Reporter Week in Review – March 5, 2021

Freezing temperatures hit desert lettuce this week, and Texas loss estimates are up to $600 million. Pamela’s got a beef...

4 years ago 1 minute read

Broccoli: the veggie MVP?

The COVID-19 pandemic has been good for vegetable consumption, according to a survey conducted on behalf of the burger chain...

4 years ago 4 minute read

Get ready for BrandStorm 2021

Good news! BrandStorm 2021 is yet again, in my home town of Austin, TX. Kind of. The virtual event kicks...

4 years ago 1 minute read

The Produce Reporter Week in Review – February 26, 2021

Pamela and Greg talk about the sorry state of produce consumption in PBH’s 2020 State of the Plate, head-to-head produce...

4 years ago 1 minute read

The Produce Reporter Week in Review – February 19, 2021

Greg’s fresh off of vacation while Pamela’s been holding down the fort…from a blanket fort in her living room in...

4 years ago 1 minute read

How the pandemic has shaped online grocery shopping

A year ago, most retailers were steadily ramping up their online grocery capacity. Some worked more quickly than others. These...

4 years ago 4 minute read

VIDEO: Ocean Mist kicks off Coachella artichoke season with promotion

CASTROVILLE, Calif. (February 1, 2021) – Ocean Mist Farms BB #:111742, the leading grower and marketer of fresh artichokes in...

4 years ago 4 minute read

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