Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
viva fresh expo
dVida to highlight tropical fruits at VIVA Fresh 2025
FOR IMMEDIATE RELEASE: March 24, 2025 — dVida will be spotlighting their fresh tropical category, mango, yellow / red dragon...
Viva Fresh 2025 education program features border policy and technology analysis
Mission, Texas; March 25, 2025 –Today, the Texas International Produce Association (TIPA) BB #:162361 unveils a powerhouse slate of education...
Five standouts from the Viva Fresh Expo
HOUSTON — It was an absolutely packed trade show floor at the Viva Fresh Expo on April 13. Organizers counted...
TIPA names keynote speaker for Viva Fresh Expo
Mission, Texas February 19, 2024 – The Texas International Produce Association (TIPA) BB #:162361 is thrilled to announce that Max...
Viva Fresh Golf Open honors long-time TIPA employee
Viva Fresh Open to honor long-time TIPA employee Gracie Gonzalez, also raises funds for Viva Fresh Foundation’s mission & scholarships...
Viva Fresh Expo registration opens January 25th
Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 is excited to announce that general registration for the...
TIPA announces keynote speaker for Viva Fresh 2023
Mission, Texas – The holiday season seems the perfect time for the Texas International Produce Association (TIPA) BB #:162361 to...
Viva Fresh continues healthy eating with 15,000-pound fresh produce donation
Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 teamed up with North Texas Food Bank of Plano,...
Education sessions return to Viva Fresh
Mission, Texas – With under two weeks until the 2022 Viva Fresh Expo opens the doors, the excitement is palpable...
Viva Fresh keynote speaker to take on clean eating at expo
Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 has announced Dave McGillivray as the 2022 Viva Fresh...
Viva Fresh golf tournament adds additional course
March 17, 2021 Mission, Texas – It will certainly be a lucky St. Patrick’s Day for many as the Texas...
VIVA Fresh golf tournament returns
Mission, Texas – Like many annual events over the past twelve months, the Viva Fresh BB #:291044 Open paused in...
Aggies for Fresh Returns Virtually in 2021
PRESS RELEASE: MISSON, TX (February 10, 2021) – As the trend has shown for the past 11 months – things...
Are you ready for Viva Fresh 2019?
I’m about to hit the road for my third fresh produce conference in the past four weeks. Instead of being...
Innovation Showcase Finalists for Viva Fresh
PRESS RELEASE Mission, Texas: April 11, 2019 The second annual Viva Fresh Innovation Showcase is proud to announce the 22...
Viva Fresh expands Innovation Awards
Company Press Release — The Viva Fresh Expo is taking a new approach for the second annual Gateway to Innovation...
Viva Fresh 2019 registration open
Organizers of the Viva Fresh Expo have seen exceptional growth since the show’s first outing in 2015. To that end,...
Editor’s Choice
Most popular 
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
Recommended videos
incase you missed it
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.
Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved
