viva fresh expo

Viva Fresh hits record highs for 10 year show

The Texas International Produce Association celebrated the 10th anniversary of Viva Fresh with its biggest event yet.

7 days ago 1 minute read

Some tariff clarity revealed at Viva Fresh

With the tariff landscape changing weekly, so are the adjustments that fresh produce companies must make.

7 days ago 3 minute read

Viva Fresh celebrates 10 years of growth with sold-out show and record attendance

With a completely sold-out show floor, attendee registration tracking above trend at over 2,700 participants—including more than 400 buyers

2 weeks ago 3 minute read

Mission Produce introduces Honey mango clamshell at VIVA Fresh

Mission Produce announced a new seasonal offering, its 4-count Honey Mango clamshell, packed with the World’s Finest Mangos from Mexico.

2 weeks ago 2 minute read

dVida to highlight tropical fruits at VIVA Fresh 2025

FOR IMMEDIATE RELEASE: March 24, 2025 — dVida will be spotlighting their fresh tropical category, mango, yellow / red dragon...

4 weeks ago 2 minute read

Viva Fresh 2025 education program features border policy and technology analysis

Mission, Texas; March 25, 2025 –Today, the Texas International Produce Association (TIPA) BB #:162361 unveils a powerhouse slate of education...

4 weeks ago 4 minute read

Five standouts from the Viva Fresh Expo

HOUSTON — It was an absolutely packed trade show floor at the Viva Fresh Expo on April 13. Organizers counted...

1 year ago 2 minute read

TIPA names keynote speaker for Viva Fresh Expo

Mission, Texas February 19, 2024 – The Texas International Produce Association (TIPA) BB #:162361 is thrilled to announce that Max...

1 year ago 4 minute read

Viva Fresh Golf Open honors long-time TIPA employee

Viva Fresh Open to honor long-time TIPA employee Gracie Gonzalez, also raises funds for Viva Fresh Foundation’s mission & scholarships...

2 years ago 6 minute read

Viva Fresh Expo registration opens January 25th

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 is excited to announce that general registration for the...

2 years ago 4 minute read

TIPA announces keynote speaker for Viva Fresh 2023

Mission, Texas – The holiday season seems the perfect time for the Texas International Produce Association (TIPA) BB #:162361 to...

2 years ago 4 minute read

Viva Fresh continues healthy eating with 15,000-pound fresh produce donation

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 teamed up with North Texas Food Bank of Plano,...

3 years ago 4 minute read

Education sessions return to Viva Fresh

Mission, Texas – With under two weeks until the 2022 Viva Fresh Expo opens the doors, the excitement is palpable...

3 years ago 8 minute read

Viva Fresh keynote speaker to take on clean eating at expo

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 has announced Dave McGillivray as the 2022 Viva Fresh...

3 years ago 4 minute read

Viva Fresh golf tournament adds additional course

March 17, 2021 Mission, Texas – It will certainly be a lucky St. Patrick’s Day for many as the Texas...

4 years ago 4 minute read

VIVA Fresh golf tournament returns

Mission, Texas – Like many annual events over the past twelve months, the Viva Fresh BB #:291044 Open paused in...

4 years ago 3 minute read

Aggies for Fresh Returns Virtually in 2021

PRESS RELEASE: MISSON, TX (February 10, 2021) – As the trend has shown for the past 11 months – things...

4 years ago 5 minute read

Are you ready for Viva Fresh 2019?

I’m about to hit the road for my third fresh produce conference in the past four weeks. Instead of being...

6 years ago 4 minute read

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