viva fresh expo

dVida to highlight tropical fruits at VIVA Fresh 2025

FOR IMMEDIATE RELEASE: March 24, 2025 — dVida will be spotlighting their fresh tropical category, mango, yellow / red dragon...

1 week ago 2 minute read

Viva Fresh 2025 education program features border policy and technology analysis

Mission, Texas; March 25, 2025 –Today, the Texas International Produce Association (TIPA) BB #:162361 unveils a powerhouse slate of education...

1 week ago 4 minute read

Five standouts from the Viva Fresh Expo

HOUSTON — It was an absolutely packed trade show floor at the Viva Fresh Expo on April 13. Organizers counted...

12 months ago 2 minute read

TIPA names keynote speaker for Viva Fresh Expo

Mission, Texas February 19, 2024 – The Texas International Produce Association (TIPA) BB #:162361 is thrilled to announce that Max...

1 year ago 4 minute read

Viva Fresh Golf Open honors long-time TIPA employee

Viva Fresh Open to honor long-time TIPA employee Gracie Gonzalez, also raises funds for Viva Fresh Foundation’s mission & scholarships...

2 years ago 6 minute read

Viva Fresh Expo registration opens January 25th

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 is excited to announce that general registration for the...

2 years ago 4 minute read

TIPA announces keynote speaker for Viva Fresh 2023

Mission, Texas – The holiday season seems the perfect time for the Texas International Produce Association (TIPA) BB #:162361 to...

2 years ago 4 minute read

Viva Fresh continues healthy eating with 15,000-pound fresh produce donation

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 teamed up with North Texas Food Bank of Plano,...

3 years ago 4 minute read

Education sessions return to Viva Fresh

Mission, Texas – With under two weeks until the 2022 Viva Fresh Expo opens the doors, the excitement is palpable...

3 years ago 8 minute read

Viva Fresh keynote speaker to take on clean eating at expo

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 has announced Dave McGillivray as the 2022 Viva Fresh...

3 years ago 4 minute read

Viva Fresh golf tournament adds additional course

March 17, 2021 Mission, Texas – It will certainly be a lucky St. Patrick’s Day for many as the Texas...

4 years ago 4 minute read

VIVA Fresh golf tournament returns

Mission, Texas – Like many annual events over the past twelve months, the Viva Fresh BB #:291044 Open paused in...

4 years ago 3 minute read

Aggies for Fresh Returns Virtually in 2021

PRESS RELEASE: MISSON, TX (February 10, 2021) – As the trend has shown for the past 11 months – things...

4 years ago 5 minute read

Are you ready for Viva Fresh 2019?

I’m about to hit the road for my third fresh produce conference in the past four weeks. Instead of being...

6 years ago 4 minute read

Innovation Showcase Finalists for Viva Fresh

PRESS RELEASE Mission, Texas: April 11, 2019 The second annual Viva Fresh Innovation Showcase is proud to announce the 22...

6 years ago 3 minute read

Viva Fresh expands Innovation Awards

Company Press Release — The Viva Fresh Expo is taking a new approach for the second annual Gateway to Innovation...

6 years ago 2 minute read

Viva Fresh 2019 registration open

Organizers of the Viva Fresh Expo have seen exceptional growth since the show’s first outing in 2015. To that end,...

6 years ago 2 minute read
nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Blue Book Resources

HAPPY CLIENTS

Customer Success Stories

Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

image (25)
SOLUTIONS

Industry Innovation

Get a demo and see how Blue Book can help you build, collaborate and grow your business.

Subscribe to our newsletter