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year ahead
The Year Ahead: Search for new marketing appeals
The next step in the perishables pipeline—after harvesting, packaging, and shipping a product—is marketing. Several trends carried over from 2018...
The Year Ahead: Branding and storytelling
Produce marketers look for new ways to differentiate their product. “Suppliers want to really draw consumers in with their branding,”...
The Year Ahead: Ingenuity and innovation
Will 2019 be a renaissance for managing postharvest freshness in produce? Kristen Park, extension specialist at Cornell University thinks so....
The Year Ahead: Advances in testing
Traceability has been in the spotlight, but there have also been advances in product testing to reduce costs and identify...
The Year ahead: PTI and traceability comeback
The industry’s own Produce Traceability Initiative (PTI) for food safety is poised to make a comeback, as it dovetails with...
The Year ahead: Additional regulatory scrutiny
While increased food safety scrutiny is nothing new, the produce industry will experience more regulatory attention in 2019. Jennifer McEntire,...
The Year Ahead: Improve food safety
“In food safety, things did not go very well [in 2018],” says Jennifer McEntire, vice president of food safety and...
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