Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
Zespri
Zespri kiwifruit growers vote to expand global supply
10 Dec 2024 — New Zealand kiwifruit growers have overwhelmingly supported the expansion of Zespri Global Supply (ZGS) BB #:141270,...
Sinclair and Zespri partner on compostable label
Sinclair BB #:156770, a global leader in fruit labeling technology, and Zespri BB #:141270, the world’s largest kiwifruit marketer, are...
Zespri reveals big plans for IFPA Global show
ORANGE COUNTY, CA (October 3, 2024) – Retailers and industry professionals can experience Zespri’s BB #:197845 playfully unexpected, bold and...
Zespri drives organic kiwifruit growth
ORANGE COUNTY, CA (June 25, 2024) – Retailers will have the opportunity to taste the raw power of nature with...
Zespri announces first innovation fund projects
Zespri BB #:141270 is excited to announce the first three pilots from its new innovation fund, ZAG. These pilots will focus on...
Zespri healthy eating study shows promising results
MOUNT MAUNGANUI, New Zealand , June 3, 2024 /PRNewswire/ — Zespri BB #:141270, the world’s leading marketer of kiwifruit, is...
Zespri names new CEO
30 May 2024 — After an extensive international search Zespri BB #:141270 has appointed Jason Te Brake as Chief Executive...
Zespri introduces KiwiBrothers brand characters to U.S.
ORANGE COUNTY, CA (May 15, 2024) – Zespri’s BB #:141270 animated brand characters, better known as the famous KiwiBrothers around...
Zespri kiwifruit season to start in U.S. in late April
ORANGE COUNTY, CA (April 4, 2024) – Retailers can expect shipments of the #1 selling kiwi brand soon as the...
Zespri launches ‘The Fruit Pillbox’ packaging
1 March 2024 — A Zespri-commissioned survey of over 500 Singapore residents showed an overwhelming majority (93%) want to eat...
Number 1 Selling Kiwi Brand Looking Ahead to Promising 2024 Season
Zespri TM SunGold TM Kiwifruit Sales Saw Double Digit Growth in Dollars and Volume ORANGE COUNTY, CA (February 5, 2024)...
Zespri CEO to join Driscoll’s
23 Jan 2024 — Zespri BB #:141270 CEO Dan Mathieson will leave Zespri to take up a new position as...
Brighter Bites extends Zespri kiwifruit partnership for 2023-2024 school year
HOUSTON (October 23, 2023) – Brighter Bites BB #:371141, a national nonprofit that delivers fresh fruits and vegetables directly into...
Zespri marketing programs fuel kiwifruit season
Consumers Excited to Have Award-Winning SunGold Kiwi Back on Shelves with a Chance to Win a Trip to New Zealand...
Zespri appoints General Manager North America
ORANGE COUNTY, CA (July 12, 2023) – Zespri Kiwifruit BB #:197845 is the fastest growing fruit in the fruit bowl...
Zespri SunGold kiwifruit season begins
Retailers and Shoppers Anticipate Another Great Season with the # 1 Fastest Growing Fruit* ORANGE COUNTY, CA – Retailers have...
Zespri to unveil new merchandising plan at SEPC
ORANGE COUNTY, CA – Zespri’s BB #:197845 account managers will be at booth 621 to meet with retailers during the...
Zespri helps drive category growth and IFPA activities
ORANGE COUNTY, CA – As the highly anticipated, in-person IFPA Global Produce & Floral Show BB #:153708 opens its doors...
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.