Taylor Farms launches new ad campaign for Chopped Salad Kits

SALINAS, Calif. (April 2, 2024) – Taylor Farms BB #:193361, North America’s leading producer of ready-to-eat salads and healthy fresh foods, launched its new campaign today, “Get Your Salad Together”.

The campaign is projected to generate over 1.4B impressions through advertising, and is designed to celebrate the joy of mealtime and support the growth of a category in need.

“There’s nothing better than seeing our fans go wild over our delicious Chopped Salad Kits” said Bryan Jaynes, VP Product and Marketing, Taylor Farms. “When a meal has the right components that are both healthy and taste great, everyone enjoys it a bit more. And that’s what the Taylor Farms brand helps people do.”

Created in partnership with the agency Erich & Kallman, the campaign features two engaging, over-the-top commercials that highlight Taylor Farms as an irresistible, time-saving solution for creating meals everyone can feel good about.

Whether it’s a spontaneous celebration sparked by a simple Caesar Chopped Salad Kit meal decision or a family’s animated joy over the Sweet Kale Chopped Kit, the message is clear—Taylor Farms makes it easy to “get your salad together” and, with it, bring life together just a little better.

“We are thrilled to share this fun creative that celebrates relevant mealtime victories”, said Christina Barnard, Marketing Director at Taylor Farms. “Through our fully integrated campaign, we are using the Taylor Farms brand as a vehicle to elevate and grow the overall salad kit category.”

“Working alongside the Taylor Farms team on this campaign has been a blast,” says Erich & Kallman creative team Sarah Johnson and Scott Fish. “We all know it’s not always easy to eat healthy, so we believe that choosing Taylor Farms is a choice that deserves to be celebrated! We hope this campaign gives everyone permission to pat themselves on the back.”

The “Get Your Salad Together” campaign will connect with millions of salad lovers across the United States. Consumers can catch these upbeat ads on YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku, and other connected TV platforms, as well as across social media networks including Instagram, TikTok, Facebook, YouTube, and Pinterest. Additionally, targeted display banners will run across retail media platforms, Instacart, out-of-home placements, and in-store point-of-sale display programs will further extend the campaign to key moments when consumers are shopping and deciding the never-ending meal dilemma – “What should I eat”.

Taylor Farms continues to reinforce its mission of bringing communities together by making healthy eating simple, joyful, and accessible.

ABOUT TAYLOR FARMS
Taylor Farms is the leading North American producer of salads and healthy fresh foods with production facilities across the U.S., Canada, and Mexico. Taylor Farms is grounded in a commitment to quality, innovation, food safety, assured supply, and sustainability. Taylor Farms is family owned and based in “The Salad Bowl of the World,” Salinas, California. For more information, delicious recipes, and more, visit www.taylorfarms.com and follow Taylor Farms on Instagram, Facebook, X and TikTok.