Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
In this month’s produce performance report at retail from 210 Analytics, fresh produce was up 7.5 percent during the October weeks and 10.0 percent year-to-date.
The report’s author Anne-Marie Roerink said October’s numbers were unremarkable, as it was eight months into the COVID-19 pandemic and some trends have been well established, but November will show a different story.
In a video, she explained how rising virus rates around the country are changing the retail landscape, as is the fact that just over one-quarter of consumers, 26 percent, expect to host or attend a Thanksgiving meal with family who do not live with them, down sharply from 48 percent last year.
Additionally, Roerink said, many families may opt for meats other than traditional turkey for the smaller meal, which will change the vegetable buying mix.
[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/U56XgpMt7fo” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved
