The Produce Reporter at BrandStorm

You already know what the big story was for this week. We finally got an answer on how tariffs will affect fresh produce.  

When the FDA announced the food safety rule compliance date would be delayed by 30 months, many companies and groups felt relief. 

Several food companies wowed consumers with new drink flavors to start the month.  The flavor combinations are sure to be hits.   Here are they are:  Olipop partnered with Hidden Valley Ranch on a limited-edition four-pack inspired by favorite condiments. Choose from Classic Ranch, Hot Honey Ranch, Jalapeño Ranch, and Garlic Ranch.  Organic and natural grocery […]

April 1, 2025 REEDLEY, CA – Frutura, the global sales and marketing platform designed to supply international customers with high-quality fruit 365 days a year, today announced the acquisition of Colombia-headquartered Montana Fruits which will be managed by Frutura’s Dayka & Hackett. Montana Fruits is a significant local packer/shipper/marketer of quality avocados sourced from growers […]

As the produce industry braces for another round of tariffs under President Trump, growers are facing mounting challenges on multiple fronts. In the Southwest, intense desert heat is fueling quality concerns and increased insect pressure, while further south, Central Mexico is grappling with its worst drought conditions since 2011. With Easter demand rapidly approaching, these […]

This week tariffs still loom large, and we had retail lawsuits, a big discounter sale, and a restructuring vertical farmer.  Tariff deadline approaches  April 2 is the day when the Trump administration says 25 percent tariffs will begin again for imports from Canada and Mexico, including fresh produce. Industry anxiously awaits tariff resolution – Produce […]