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Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Tomato prices rising as demand outpaces supply
Markon Cooperative BB #:123315 released this tomato crop update March 21, 2025: Tomato supplies are tightening due to increased demand and older winter fields finishing in Sinaloa, Mexico;...

Markon Cooperative BB #:123315 released this tomato crop update March 21, 2025:
Tomato supplies are tightening due to increased demand and older winter fields finishing in Sinaloa, Mexico; markets are rising. Markon First Crop (MFC) Tomatoes are available.

Round
- Florida volumes are light but expected to increase going into April; quality is good
- Mexico has moderate volume due to transitions from winter to spring crops in Sinaloa
- Quality is mixed, but is better out of newer fields
- Water restrictions in Sinaloa are expected to lessen April production
- Expect higher prices over the next two weeks
Roma
- East Coast supplies are fair with volume expected to increase in April
- Volume is moderate in Mexico as spring transitions are underway in Sinaloa
- New crop will bring additional extra-large size availability
- Reduced water allocation will reduce overall supply in April
- Expect higher markets over the next two weeks
Grape & Cherry Varieties
- Florida supplies are light but expected to increase in early April
- West Mexico supply is steady; recent cooler weather has slowed production
- Central Mexico has light supply; expect increased production in late April when new crops start
- Expect slightly higher prices over the next two weeks

Please contact your Markon Account Manager for more information.

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