Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Tropical Storm Norma could affect West Mexico vegetables
Markon Cooperative BB #:123315 released this market update October 24, 2023: Tropical Storm Norma made landfall Monday morning near the city of Culiacan, located in the Western Mexican...

Markon Cooperative BB #:123315 released this market update October 24, 2023:
Tropical Storm Norma made landfall Monday morning near the city of Culiacan, located in the Western Mexican state of Sinaloa. The storm brought heavy rains, strong winds, and floodings to a primary winter growing region known for bell peppers, cucumbers, green beans, and tomatoes.
- Tropical Storm Norma brought 16-20 inches of heavy rain to Culiacan, 12-18 inches to La Cruz, and 11-13 inches to Guasave
- Crews are diligently working to drain fields and help salvage plants
- Strong winds damaged some shade cloth which will require repairs
- Replanting will occur in some areas which will cause delays for winter crops
- Some earlier planted green bean crops, intended for Thanksgiving demand, may be lost
- Other crops such as bell peppers and cucumbers may require topical applications to prevent viruses
- Markon will continue to monitor and update as more information becomes available
Please contact your Markon customer service representative for more information.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
USDA highlights border security, Mexico negotiations in first 100 days of Trump administration
USDA Secretary Rollins says she has been at the negotiating table tirelessly advocating for American agriculture.
USDA: U.S. per capita vegetable consumption falls to lowest point in 35 years
In 2024, total U.S. per capita vegetable and pulse availability fell to 376 pounds, marking the lowest level in over 35 years (since 1988).
Natural Delights highlights record date sales this Ramadan
Natural Delights is celebrating unprecedented success in this year’s sales season, showcasing the impact of culturally relevant marketing
Top 5 insights from avocado grove tour
California expects the largest avocado crop in five years in 2025, and as part of showing that off, Blue Book was invited to a grove tour.
Technomic: Tariffs rattle restaurant operators
Considerable uncertainty has entered the market with the introduction and partial 90-day pause of tariffs, as well as shifting narratives
IFPA urges practical, science-based standards in comments to National Organic Standards Board
In response to feedback sought by the National Organic Standards Board, IFPA submitted comments for priories for organic fresh produce.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved