United Fresh Live: Now what?

You can hear the rustle of booths starting to break down when you’re at an in-person trade show. It starts quietly, typically spreading from the far corners to...

By Pamela Riemenschneider
June 22, 2020
1 minute read
United Fresh Live: Now what?

You can hear the rustle of booths starting to break down when you’re at an in-person trade show. It starts quietly, typically spreading from the far corners to the main aisles. And before you know it, everyone is starting pack up.

But that’s now how a virtual trade show works.

Now that the five-day United Fresh Live event has wrapped up, I talked with Mary Coppola BB #:145458, United Fresh’s Vice President of Marketing and Communications about how the produce industry can continue to get value out of the platform, which will remain active until September 1.

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Pamela Riemenschneider is the Retail Editor for Blue Book Services.

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