VIDEO: Reaching younger consumers, including in virtual worlds

Blue Book Retail Editor Pamela Riemenschneider talks with Anne-Marie Roerink of 210 Analytics about her recent What’s New? study for the Southeast Produce Council. Pamela emphasizes the need...

By Pamela Riemenschneider
December 27, 2023

Blue Book Retail Editor Pamela Riemenschneider talks with Anne-Marie Roerink of 210 Analytics about her recent What’s New? study for the Southeast Produce Council.

Pamela emphasizes the need to reach younger demographics, and Anne-Marie says the key is to reach them where they are, whether that’s TikTok, SnapChat, or even a virtual world like Roblox.

Pamela Riemenschneider is Retail Editor for Blue Book Services

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