Viva Fresh 2025 education program features border policy and technology analysis

Mission, Texas; March 25, 2025 –Today, the Texas International Produce Association (TIPA) BB #:162361 unveils a powerhouse slate of education sessions at the 2025 Viva Fresh Expo that cut through the noise and tackle the most urgent issues facing today’s produce professionals.

From border policy and trade disruption to cutting-edge technology and personal performance, this year’s education program is built for leaders ready to grow smarter, adapt faster, and drive profitability.

Designed to offer real-world insights with immediate ROI, these sessions reflect Viva Fresh’s continued commitment to delivering bold content and forward-thinking perspectives that empower B2B leaders across the supply chain.

“These sessions are more than just panels—they’re playbooks,” said Dante Galeazzi, CEO and President of TIPA. “We’re taking on the hard questions, the emerging trends, and the business realities that impact everything from your operations to your bottom line. We don’t plan our education sessions months in advance – we plan them in real-time so we can leverage the most current issues impacting the industry.”

2025 Viva Fresh Education Highlights Include:

Power in Partnership: How TIPA Drives Policy, Trade & Profitability for Produce Professionals
Speaker: Dante Galeazzi, President, TIPA
Description: Discover how TIPA is actively influencing the future of fresh produce across the Tex-Mex corridor. From securing trade wins and disaster relief funding to championing water rights and labor reform, learn how advocacy is directly driving cost-savings, market access, and long-term sustainability for growers, importers, and distributors alike.

Finding Your Why: The Clean Eating Challenge & the Power of Produce
Speakers: Panel of Challenge Participants
Description: Health is wealth—and these produce pros are proof. Hear from Clean Eating Challenge participants who’ve transformed their well-being through better food choices, movement, and mindset. Honest, inspiring, and full of practical takeaways, this session is a reminder that when we take care of ourselves, we show up stronger in business and life.

Intelligence at Every Link: How AI is Reshaping the Fresh Produce Supply Chain
Speaker: Zach Raab, General Manager, Robinson Fresh
Description: The age of AI is here, and it’s transforming everything from field to fork. Join Zach Raab as he explores how AI tools are optimizing logistics, streamlining admin tasks, and helping businesses make smarter, faster decisions across the fresh supply chain.

Tariffs & Turbulence: Navigating the Political and Practical Realities Ahead
Speakers: Dante Galeazzi, President, TIPA & Anne MacMillan, Partner, Invariant Government Relations
Description: What’s happening in Washington could shake up your sourcing, pricing, and strategy. Get a front-row seat to the tariff and trade conversations shaping our industry and walk away with a better understanding of what’s at stake—and how to prepare.

Whether you’re in the fields, managing logistics, or driving sales, these sessions are designed to sharpen your strategy and elevate your business. At Viva Fresh, staying ahead of the curve isn’t optional—it’s essential. Registration is open now at www.vivafreshexpo.com.

About the Viva Fresh Expo
The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association (TIPA) to create meaningful networking and educational opportunities for its members while shining a light on the importance of the Texas-Mexico trade corridor as a thriving hub for nutritious fruits and vegetables available year-round. The 2025 Viva Fresh Expo will be held at the Marriott Marquis in downtown Houston, Texas, from April 11 through April 13. Visit www.vivafreshexpo.com for more information. 

Contact:
Jen Velasquez
FullTilt Marketing
jen@fulltiltmarketing.net
PH: (813) 380-8411