Viva Fresh kicks off in Dallas

GRAPEVINE, TX – It’s been almost 13 months since the last in-person event held in the fresh produce industry, the Southeast Produce Council’s Southern Exposure in Tampa, FL....

Pamela Riemenschneider

March 26, 2021

1 minute read

GRAPEVINE, TX – It’s been almost 13 months since the last in-person event held in the fresh produce industry, the Southeast Produce Council’s Southern Exposure in Tampa, FL.

The Texas International Produce Association’s BB #:162361 Viva Fresh Expo was among the early cancellations in March of 2020, but the show is back with limited attendance and a compressed schedule, minus education sessions.

Viva Fresh 2021 kicked off with golf on March 26

Based on demand for the March 26 Viva Fresh Open golf tournament, which added a second course a few weeks before the show, people are ready to get out and see each other again.

The expo is scheduled for March 27, following a keynote luncheon and the results of the second annual Viva Fresh Clean Eating Challenge.

Stay tuned for more from the fresh produce industry’s first in-person event of 2021.

Pamela Riemenschneider is Retail Editor for Blue Book Services

nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

Subscribe

MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Got a tip for us?
Here is how to submit

What to read next

IFPA urges practical, science-based standards in comments to National Organic Standards Board

ifpa

IFPA urges practical, science-based standards in comments to National Organic Standards Board

In response to feedback sought by the National Organic Standards Board, IFPA submitted comments for priories for organic fresh produce.

Mission Produce inaugurates Guatemala avocado packinghouse

avocados

Mission Produce inaugurates Guatemala avocado packinghouse

Mission Produce, Inc. announced the inauguration of its new state-of-the-art avocado packinghouse in Guatemala.

Florida Tomato Exchange: Terminating the suspension agreement will level the playing field for U.S. growers

florida tomato exchange

Florida Tomato Exchange: Terminating the suspension agreement will level the playing field for U.S. growers

Robert Guenther of the Florida Tomato Exchange released this statement on the intent to terminate the U.S.-Mexico Tomato Suspension Agreement

The Produce Reporter Week in Review April 25, 2025

analysis

The Produce Reporter Week in Review April 25, 2025 

Retail consultant Pamela Riemenschneider returns to Week in Review as we discuss why online grocery is booming and tariffs

IFPA names 2025 Produce Excellence in Foodservice Award winners

awards

IFPA names 2025 Produce Excellence in Foodservice Award winners

IFPA will celebrate nine of the country's leading chefs and foodservice professionals during The Foodservice Conference

USDA restricts PACA violators in California and Florida

paca

USDA restricts PACA violators in California and Florida

USDA has imposed sanctions on two produce businesses for failing to meet contractual obligations to the sellers of produce under the PACA.