When plastic isn’t the enemy

Have you ever bought a seedless cucumber WITHOUT the plastic wrap? It’s unlikely, because that wrap serves a vital function for this type of cucumber. Without it, the...

By Pamela Riemenschneider
June 13, 2019

Have you ever bought a seedless cucumber WITHOUT the plastic wrap?

It’s unlikely, because that wrap serves a vital function for this type of cucumber. Without it, the skin can’t keep the moisture in, and the cucumber shrivels and rots within days.

Anne-Marie and I talk about the business case for some types of plastic packaging, and how Coborn’s flipped a beef consumers had in the meat case in the latest Ideas Ripe for the Picking.

Check it out!

[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/b3QbV9AdRHA” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]

Pamela Riemenschneider is the Retail Editor for Blue Book Services.

nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Subscribe to our newsletter